Writing

Notes on building, launching and marketing indie apps.

Business7 min

The Part of App Store Localization Nobody Automates

Translating the marketing headline was never the expensive part.

Tech7 min

What’s the Difference Between an AI Skill and an AI Agent?

A practical, slightly technical breakdown, using a real fashion-tech build as the example.

Personal6 min

What I Had to Relearn as an Indie Developer

There is something deeply attractive about indie development.

Personal4 min

I Never Planned to Use My Own Blood Pressure App, Until I Ended Up in the Emergency Room

When I started building Beat It, I was not thinking about myself as the future user.

Business5 min

What Happens When Anyone Can Build an iOS App in a Weekend?

Building apps is getting cheaper, but getting chosen is getting more expensive.

Business5 min

How to Know If Your Mobile App Idea Is Worth Building (5 Simple Steps)

Most mobile apps don't fail because of bad code. They fail because nobody needed them.

Tech5 min

How I Vibe Code using Cursor, My 10-Step Workflow for Mobile Apps

In this post, I'll show you exactly how I work. Step by step.

Personal4 min

My 2025 Recap as an Indie Developer

8 apps shipped, $1,464 earned, and why marketing matters more than code.

Business2 min

The Most Underrated Part of Indie Dev: Support

Handling support manually doesn't scale.

Health32 min

Your Complete Quit Smoking Timeline: What to Expect Hour by Hour, Day by Day

What happens in your body after the last cigarette, from the first minutes on.