
The Part of App Store Localization Nobody Automates
Translating the marketing headline was never the expensive part.
Notes on building, launching and marketing indie apps.

Translating the marketing headline was never the expensive part.

A practical, slightly technical breakdown, using a real fashion-tech build as the example.

There is something deeply attractive about indie development.

When I started building Beat It, I was not thinking about myself as the future user.

Building apps is getting cheaper, but getting chosen is getting more expensive.

Most mobile apps don't fail because of bad code. They fail because nobody needed them.

In this post, I'll show you exactly how I work. Step by step.

8 apps shipped, $1,464 earned, and why marketing matters more than code.

Handling support manually doesn't scale.

What happens in your body after the last cigarette, from the first minutes on.